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Walk into any beauty store today, and you’ll notice something: nearly every deodorant on the shelf is labeled “natural.” In fact, over 90% of newer deodorants now advertise themselves as clean, plant-based, aluminum-free, or skin-friendly.   But what does that actually mean? Is natural just a buzzword? And more importantly — how do you know which brands truly live up to the clean beauty promise? Let’s break it down.   What Is Clean Beauty — and Why Does It Matter? “Clean beauty” is more than a marketing label. It’s a philosophy that prioritizes: Safe ingredients — free from known toxins...

It started with good intentions — a switch to natural products, a cleaner routine.But for Emma, a fitness instructor who tried a popular natural deodorant, things didn’t go as planned. “I loved the idea of using plant-based products,” she said. “But after a week, my underarms were red, itchy, and stinging. I thought I was allergic to natural deodorant — turns out, it was the baking soda.”   Emma isn’t alone. While many natural deodorants aim to replace aluminum with “gentler” ingredients, one common substitute — baking soda (sodium bicarbonate) — can cause irritation, especially for people with sensitive skin....

Summer often brings a faster pace of life than spring or fall: the weather is hot and humid, sweat comes more frequently, yet you still need to show up sharp and confident for every occasion — whether it’s the crowded morning subway, a meeting room at the office, a coffee break after lunch, or a workout and date after work.   At this point, managing body odor isn’t just about whether or not to wear perfume. It’s closely tied to your overall image, comfort, and confidence. A natural deodorant balm that’s lightweight, gentle, and easy to carry becomes your little...

Discover the deodorant that fits your life! From stick to spray, our ultimate showdown highlights pros & cons to match your style. Find your fresh fit now!

Flying soon? Find out if you can pack your favorite deodorant! We break down the TSA rules for sprays, gels, and solids, so you can travel fresh and stress-free.

There’s nothing more classic and powerful than a crisp white shirt — whether it’s your go-to for Monday meetings or weekend brunch. But if you’ve ever hesitated to wear white because of yellow stains or greasy deodorant marks, you’re not alone.     The Problem with Traditional Deodorants Many traditional antiperspirants and deodorants contain aluminum salts, thick waxes, or synthetic fragrances. While they might help you stay dry, they also tend to: Leave yellow or chalky stains on light-colored clothing Build up over time, especially on tight-fitting tops Cause irritation, especially after shaving or in hot weather And worst of...